corporate wokeness

‘Overwhelming Majority’ of Australians Fed Up with Corporate Wokeness: Poll

26 December 2023

2.3 MINS

Big Business is on notice after 64% of Australians told pollsters they’re put off by corporate wokeness.

A stunning new poll has revealed just how on-the-nose corporate virtue signalling has become for everyday Aussies in the wake of the failed Voice to Parliament referendum.

Almost two-thirds of Australians agree that the political views being flogged by the big end of town are at odds with their own, according to the poll jointly commissioned by the Institute of Public Affairs (IPA) and Advance Australia.

Responding to the statement, “The involvement of big business in political issues doesn’t reflect my values,” 64% of Australians surveyed agreed, while only 4% disagreed.

Supporters of every major political party suggested that corporate wokeness has gone too far, with 87% of Nationals voters, 70% of Liberal voters, 58% of ALP voters and 56% of Greens voters agreeing with the statement.

Taken just days after the Voice referendum, the poll surveyed more than 3,500 Australians and had a margin of error of 1.7%.

The IPA called the survey “the most comprehensive exit poll undertaken at the time of the Voice to Parliament referendum” and characterised the finding as a repudiation of big business political campaigns by “an overwhelming majority of voters”.

“Australians have rejected the condescending, left-wing, woke agenda of big business,” IPA Senior Fellow John Roskam said in summing up the results.

“The Voice to Parliament referendum proved a turning point in the relationship between big business, mainstream Australians and centre-right politics,” he added.

“Big business will not be forgiven for trying to divide Australians.”

The poll’s bombshell findings have since caught the attention of The Australian.

corporate wokeness

An Inversion of the Political Order

The results of the poll indicate a complete inversion of decades-long political alliances in Australia and the West more broadly. Previously, centre-right voters and political parties were much more cozy with big business, while the left was critical of corporate agendas.

Now the opposite is true.

“It says a lot that Greens voters are the ones most likely to support the political agenda of big business,” Roskam remarked.

“The historical relationship between the Coalition and big business is now toxic, as it is Coalition voters who are the most hostile to big business.”

Roskam suggested that “any future political success” for conservative parties “will only come from repudiating the elites that occupy the boardrooms at the top end of town”.

He added that “their attacks on Australia Day proves how out of touch with mainstream values big business CEOs are”.

A Timeline of Corporate Wokeness in Australia

Corporate virtue signalling made its first major debut in Australia when Qantas and Rugby Australia declared war on Israel Folau, after the star player dared use social media to express Christian views on homosexuality.

Andrew Thorburn, also a Christian, was another scalp claimed by big business wokery, when Essendon Football Club pressured him to resign as CEO after the media criticised his church’s stance on abortion and sexuality.

The Wiggles went woke earlier than most, followed soon after by Play School, Virgin Atlantic and Woolworths.

Arguably, Australia reached peak woke with the Voice referendum debate, which saw big business go all out in promoting the divisive constitutional amendment.

As reported by The Australian, “corporate heavyweights, including Qantas and the big four banks, contributed shareholder funds to backing a Yes vote in the referendum and actively supported the Yes case for change”.

Now, it seems, Australians have had a gutfull and would prefer to let politics be politics, business be business, and sport be sport.

The question is, will Australia’s corporate giants learn their lesson — or will we have have to endure another year of force-fed wokery?

Image via Unsplash.

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  1. Trina Watson 26 December 2023 at 12:53 pm - Reply

    Thankyou Kurt! My thoughts exactly! Well written!

  2. Countess Antonia Maria Violetta Scrivanich 26 December 2023 at 1:37 pm - Reply

    How dare they (Big Business ) tell me what to say and think ! Woolworths sold me a $2-00 jar of peanut paste which they knew was months out of date. Ambulance took me to Emergency (Food Poisoning ). I was hospitalised and have not shopped in Woolworths again in 4 years. They offered me $500-00 providing I kept my mouth shut. I refused and tell everybody not to shop there. I do not think the company has any integrity. Why should they force their views (about homosexuality, religion, and how I should vote ) on me . Get lost !

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