Uber Woke
Uber’s new feature, designed to ensure women’s safety, may just end up doing the opposite — thanks to the rideshare app’s embrace of prevailing gender ideology.
In a bid to ensure safety, Uber has announced a new feature that allows female drivers working late at night to preference female passengers.
That makes sense.
A female driver working late would feel much more confident knowing she will be dealing with other women rather than with men. And, presumably, it will be better for female passengers.
But wait. We are living in the progressive left’s Woketopia, right? So you just know there will be a catch. And of course, there is.
Gender Identity
The feature is for drivers who “identify as women or non-binary”.
This leaves open the potential for a man who identifies as a woman, or as non-binary, to target female passengers.
At this point, I need to note that there is no such thing as “non-binary”. They might as well say “drivers who identify as women or unicorns”. But I digress.
An Uber Australia spokeswoman said:
“By providing greater peace of mind with Women Rider Preference, we hope to support women and non-binary driver-partners in amplifying their current earning hours, while unlocking barriers preventing Australian women and non-binary individuals from accessing flexible earnings that support their ambitions.”
So an initiative designed to protect women drivers becomes an initiative that could potentially enable men to target women passengers.
And, all the while, progressives congratulate themselves for being enlightened.
Uber? Uber woke.
___
Originally published at The James Macpherson Report.
Subscribe to his Substack here for daily witty commentary.
Photo by Cleyton Ewerton.
One Comment
Leave A Comment
Recent Articles:
25 September 2026
3.5 MINS
Labor and the Greens voted down a motion by Moira Deeming MP that would have banned children from being present during in-person commercial sex work, including in private homes.
25 September 2026
2.9 MINS
Samuel Adrián’s arrest in Colombia has intensified a growing debate over freedom of expression, transgender ideology, and the protection of children.
24 September 2026
3 MINS
The US warns that Labor’s Digital Duty of Care bill could see platforms suppress independent journalists and commentary on “sensitive or controversial topics”, and would encourage platforms to engage in “pre-emptive censorship to avoid the risk of liability”.
24 September 2026
4.8 MINS
The Digital Duty of Care Bill claims to be about safety. But the actual wording allows the Minister for Communications to decide what "harm" means, and a senator has already confirmed who that power is really meant to silence.
23 September 2026
4 MINS
A renewed petition targets pro-life law professor Dr Joanna Howe, as she and husband James fight back against claims they say have damaged their careers and reputation.
23 September 2026
6.6 MINS
Government-funded research on boys, masculinity and the manosphere deserves rigorous scrutiny, especially when contested theories begin shaping education, regulation and public policy.
23 September 2026
4.2 MINS
For too long, maintaining regional Victoria’s crumbling roads has been an issue of “out of sight, out of mind” for the state’s incumbent Labor government.
Love your humour James. We need dad’s husbands brothers n women to stand up n call out this trap being set for women, by the left. Is it so difficult to imagine what it’s like to b alone or in any way vulnerable with some of these disturbed men.