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Today, we are excited to give you the first glimpse of our new Dads4Kids Father’s Day Community Service Announcement/TV adverts.

Richard Attieh and his team at the Australian Television & Media Group have done a great job. See it below.

We expect Channel 7 Metro and the regional stations which broadcast 7, 9 and 10 to get behind it. Hopefully, Channel 9 will do the same.

Sadly, Channel 10 Metro is not supportive of family and fathers. They seem preoccupied with wokeness. “Go woke, go broke” seems to be the motto they live by. You may ask, “What is wokeness?” The best way to describe it is Cultural Marxism, under another name.

Thankfully, money has a loud voice, and the woke brigade that would like to cancel Father’s Day is set to struggle endlessly. The retail industry generally is going through difficult times, and they need every special day in the diary just to keep their doors open.

Getting back to the main story. For many years, I felt a little self-conscious on Father’s Day and tended to downplay or belittle the celebration of it. I know a lot of men feel the same way. They are uneasy about being the centre of attention.

I can understand how they feel, because being a good father is all about making your wife and children the centre of attention, but looking back now, I realise I was doing the wrong thing.

We all actually need to celebrate Father’s Day and Mother’s Day vigorously. We need to do the same with International Women’s Day and International Men’s Day.

Fun and family are still the main reasons to celebrate Father’s Day, but there is another reason, and it is important.

Sadly, the whole notion of manhood and womanhood, and the beauty of the difference of genders, is under vicious attack under the faulty name of inclusion. Yes, all people are different to each other, but one person’s difference should not destroy the beautiful difference found in the male and the female of the species.

Maleness and femaleness are scientific realities that are beyond the question of woke university professors, politically correct government bodies and craven corporations. If our society accepts the gender-fluid woke ideological narrative, it will destroy the future of our children.

Children are born by a mother and a father. All the social science research shows that they need the unique nurturing of both the male and the female of the species to grow up and succeed.

Thankfully, things are starting to turn. Woke corporations are suffering a financial backlash as they embrace these destructive gender-fluid woke ideological narratives.

Disney has lost billions off its balance sheet for pushing the woke gender-fluid ideology. Its losses are so great, Disney could go broke. America’s number one beer, Bud Light, has dropped down to number 2 with a 26 billion loss for doing the same.

Target, the big American retailer, has also lost 15 billion dollars off its balance sheet for pushing the ridiculous idea that men can become women and women can become men.

People are voting with their hip pocket, and the tide is beginning to turn.

Thankfully, brave women are also speaking out against this gender madness. J.K. Rowling is one of these wonderful, brave women. Courageous Australian feminist and politician Moira Deeming is another. We as men need to do the same for the sake of our children, because our children are our future.

And getting back to the main reason for this week’s newsletter, thank God for women, because without a woman, we would not have Father’s Day.

Sonara Dodd got the day going in 1910 in honour of her father. The good news is that retailers will not let us forget Father’s Day any time soon.

Lovework

As Jordan Peterson says, “If you want to change the world, start by making your bed.”

The equivalent for fathers is our family’s celebrations. Let’s revel in those occasions that celebrate the beauty of humanity and exquisite beauty that gender difference brings to our children, for our children’s sake.

Your children will not do what you say, but what you do. This is another reason to celebrate Father’s Day with your children. Let’s make this Father’s Day a huge celebration and help create a better world for our children at the same time.

Yours for Our Children,
Warwick Marsh

PS: Show our new Father’s Day TVC to your family and all your friends.

Oh, and one more thing. We encourage you to pass on information about the upcoming Grandparent Conference on Saturday, 16 September, to those you know who would be interested.

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Originally published at Dads4Kids. Photo by Nataliya Vaitkevich.