Nike

Nike and Dylan Mulvaney’s Kiss of Death

29 February 2024

0.7 MINS

Nike has announced massive staff cuts less than a year after signing transgendered menace Dylan Mulvaney to promote their women’s sports bras.

Colour me surprised.

Mulvaney was inexplicably contracted last year as a Nike brand ambassador.

A video promoted online showed him dancing about in his yard, performing mock workouts while wearing Nike leggings and a sports bra.

Unsporting

In a reaction that must have come as an enormous shock to no one but woke Nike bosses, female customers were unimpressed.

Fast forward to Thursday a fortnight ago, when Nike President John Donahoe announced that 1600 staff (2 percent of the company’s workforce) would be retrenched in a move aimed at cutting $2 billion in costs.

He told staff:

“This is a painful reality and not one that I take lightly. We are not currently performing at our best, and I ultimately hold myself and my leadership team accountable.” 

You know the old expression. Repeat after me. “Go woke, go…”

___

Originally published at The James Macpherson Report.

Subscribe to his Substack here for daily witty commentary.
Photo by Thai Tran.

 

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3 Comments

  1. Jim Twelves 29 February 2024 at 7:47 am - Reply

    James, so sad, perhaps, ‘ the management will ultimately hold themselves and their team accountable’!

  2. Helen Gormlie 29 February 2024 at 8:10 am - Reply

    Love you work James

  3. Mac Finlayson 29 February 2024 at 4:59 pm - Reply

    The management team ‘hold themselves accountable’ in words only, otherwise they would have resigned, or perhaps taken a massive pay cut, instead of sacking 1600 of their workers who actually bring in the income for the business.

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