Nike and Dylan Mulvaney’s Kiss of Death

29 February 2024

0.7 MINS

Nike has announced massive staff cuts less than a year after signing transgendered menace Dylan Mulvaney to promote their women’s sports bras.

Colour me surprised.

Mulvaney was inexplicably contracted last year as a Nike brand ambassador.

A video promoted online showed him dancing about in his yard, performing mock workouts while wearing Nike leggings and a sports bra.


In a reaction that must have come as an enormous shock to no one but woke Nike bosses, female customers were unimpressed.

Fast forward to Thursday a fortnight ago, when Nike President John Donahoe announced that 1600 staff (2 percent of the company’s workforce) would be retrenched in a move aimed at cutting $2 billion in costs.

He told staff:

“This is a painful reality and not one that I take lightly. We are not currently performing at our best, and I ultimately hold myself and my leadership team accountable.” 

You know the old expression. Repeat after me. “Go woke, go…”


Originally published at The James Macpherson Report.

Subscribe to his Substack here for daily witty commentary.
Photo by Thai Tran.


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  1. Jim Twelves 29 February 2024 at 7:47 am - Reply

    James, so sad, perhaps, ‘ the management will ultimately hold themselves and their team accountable’!

  2. Helen Gormlie 29 February 2024 at 8:10 am - Reply

    Love you work James

  3. Mac Finlayson 29 February 2024 at 4:59 pm - Reply

    The management team ‘hold themselves accountable’ in words only, otherwise they would have resigned, or perhaps taken a massive pay cut, instead of sacking 1600 of their workers who actually bring in the income for the business.

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