
From Secular Sweden to Jesus the Influencer: Gen Z’s Sacred Shift
Jesus almost made Sweden’s 2025 influencer of the year, and the Gen Z Christian uptick isn’t stopping.
According to the Swedish Pastoral Journal, Svensk Pastoraltidskrift (SPT), “The trend of increased membership is not something that only affects the Church of Sweden.”
“Other churches in Sweden also testify to the increasing number of members, which is also the trend among many churches in Europe.”
SPT called “the increasing number of members and the sustained interest in Jesus among youth and young adults positive news.”
The Swedish Church Needs to Rise to the Occasion
They also stated that the uptick in young Swedes seeking Christ was a good time for the church to examine itself.
Sweden’s state church (which is largely on the Left politically) must meet these kids with understanding, SPT argued, “and not meet them with warning flags and dismiss them as conservative and uncomprehending.”
“Sweden has long suffered from spiritual anorexia,” they added, “where official society has taken a wait-and-see approach to the church and Christian faith.”
The church council must get back to “its fundamental mission,” instead of “being in party political harmony,” SPT said.
Implying that the Swedish church’s political and ideological allegiances had contributed to a spiritual drought, they likened the country to the Athens Paul encountered.
Acts 17 is relevant, the pastoral journal asserted, because “many of today’s young people have a longing to dig deeper and deeper into the Christian soil.”
Survey Reveals Gen Z Seeking Spiritual Answers in Jesus
SPT’s remarks are not mere opinion pulled from wishful thinking.
Their assertions come from hard data sourced from the church, experts, and Sweden’s annual Youth Barometer report, “Ungdomsbarometern.”
The survey uses “open-text answers where young people responded to the question, ‘What will be the big trend for young people [next year] and why?’”
Astonishingly, in 2024, that survey showed secularised Swedish youth placing Jesus third out of six in the lifestyle trends category predicted for 2025.
The result reflects what the Pastoral Journal and SVT noted was an increase in curiosity about Christ.
On the continuing decline of the church, SVT was clear that it’s still happening.
However, they said there is a very visible increase in active members.
These are active numbers, the public broadcaster added, that haven’t been seen since the 1970s.
Numbers-wise, Church of Sweden (Svenska Kyrkan) data showed that the gap between those leaving and joining had diminished significantly.
2025 registered the “most active entries ever,” the church reported in March.
Driving the uptick is the Gen Z Jesus movement.
More and more “young people are choosing to be baptised in connection with their confirmation and thus become members.”
Confirmations have “increased for the third year in a row.” Baptisms, too, are on the rise.
It’s a trend, church officials determined, “that cannot be attributed solely to recovery after COVID.”
While the Youth Barometer (Ungdomsbarometern) doesn’t have an official “influencer of the year” category, the label fits.
Johanna Göransson, the survey’s lifestyle expert, told Sweden’s public broadcaster, SVT, “It’s kind of exciting to turn to an authoritative person who can guide you.”
“Our theory is this: [Jesus making the top 3] follows the logic of social media; it’s very person-driven.”
“You’re used to listening to specific individuals. It feels like you’re projecting religion in the same way.”
Göransson added that young people view influencers as authorities who provide a context and confirmation on “what you should do to have a good life.”
This includes advice on “what is right and wrong.” Christianity is “probably a nice solution for many who have a hard time navigating this self-help landscape,” she said.
Swedish Pastoral Journal (SPT) drew on Professor Magnus Hagevi’s view that the evidence supports the Jesus trend theory.
Reversing Swedish Secularisation?
In an academic article called “Sacralisation after Secularisation”, Hagevi wrote, “secularisation [in Sweden] appears to have ended.”
Gen Z are showing a clear break with secularisation in one of the most secularised nations on earth.
Immigrants could be one explanation for the uptick, he said, because they’re typically coming from societies that aren’t secular.
The Barometer’s findings don’t specify either way, and even if immigration’s included as a factor, foreign-born youth do not completely explain the Jesus trend.
What the findings do prove without a doubt is that for Gen Z, faith in God is not declining.
Whether the trend marks the “beginning of sacralisation,” Hagevi said, only time will tell.
SPT also pointed out that the 2025 Jesus trend didn’t make it into the Barometer’s 2026 “influencer” forecast. This wasn’t surprising, they stated.
“Searching for Jesus and the Christian faith is more than a search for cultural heritage or a voice in the social debate.”
Current statistics remain strong. They continue to show that the search for Christian faith among young people in Sweden is rising.
The Ungdomsbarometern survey drew responses from 17,000 people aged between 15 and 24.
“Young people,” the summary concluded, “are balancing between extremes, being at the forefront of the digital landscape and a longing for balance and meaning beyond the connected.”
Consequently, Gen Z are returning to religion and the search for meaning outside the dopamine-driven digital world.
“1 in 10 identify as religious, and more are seeking deeper meaning through faith and community.”
Put simply, Jesus Christ is the quintessential influencer.
For Sweden’s tech-tired youth, he’s an increasingly popular one at that.
___
Images via by Joseph Two on Unsplash and the Youth Barometer report.
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Another great article Rod about the greatest influencer of all time.