by Geoff Chambers
The Australian can reveal that Advance, backed by 306,000 supporters and 32,000 donors, will spend $5m on phase one of a national election campaign titled “Greens Truth”, aiming to inflict “significant damage” to the left-wing party’s brand.
Armed with a post-Voice war chest and new research showing voters remain disillusioned by the major political parties, Advance is launching its pre-election campaign to disrupt and halt the expanding electoral success of the Greens.
Amid rising speculation of an early election, and Peter Dutton’s Coalition making ground on the Albanese government, there is growing probability the Prime Minister could be forced into striking a deal with Adam Bandt to form minority government in a hung parliament.
With Greens preferences helping Mr Albanese claim victory after Labor secured a paltry 32.6 per cent primary vote at the 2022 election, Advance is warning voters of “catastrophic” outcomes for families if the left-wing party’s agenda is implemented.
Destructive
The Greens, who have come under fire over accusations they are fanning anti-Semitism, push a range of extreme economic, defence, health, education and social policies that the major parties warn would wreck Australia’s economy and undermine national security.
Advance, initially established as a rival to left-wing activist group GetUp, has raised just over $900,000 from more than 5000 donations since soft-launching the Greens Truth campaign with supporters in May.
New donations data obtained by The Australian shows Advance continues to attract grassroots backing following its influential role in the Indigenous voice referendum campaign.
In the past 12 months, 18,492 out of 22,485 donations up to $499, were received, 3652 of $500-$4999, 329 of $5000-$24,999, 71 of $25,000-$99,999, and 31 of $100,000-$999,000.
A key driver of the anti-Greens campaign, which has been in the works since January, is the dramatic shift away from major parties and rise in protest voting.

Almost 32 per cent of Australians voted for a minor party or did not vote at the 2022 election, representing the biggest drift from the major parties in a century. Highlighting the protest vote trend, almost 258,000 people voted for the Greens in 2022, but preferenced the Liberal Party higher than Labor.
Research by Advance reveals 52 per cent of voters still believe the Greens look after the environment, water and wildlife, 26 per cent think they take action on climate, 20 per cent feel they stand for nothing, 8 per cent believe they look after the disadvantaged and 6 per cent categorise them as left-leaning, progressive and socialist.
Revelations
Advance executive director Matthew Sheahan said the Greens Truth campaign would be an “all-out assault on the party that is a toxic and extreme influence on Australian politics”.
The campaign is targeted at erasing House of Representatives and Senate electoral gains made by the Greens over eight years and shining a light on extreme policies and culture, with Advance warning voters the party founded by Bob Brown is “not who they used to be”.
“Australian voters need to know that every election sees the Greens with more influence and closer to implementing their full agenda, which would be catastrophic for mums and dads, and their kids,” Mr Sheahan told The Australian.
“The Greens are not who they used to be, and there is no greater threat to Australia’s freedom, security or prosperity. This election day, no reasonable Australian mum or dad should be voting Green.”
The campaign will publicise darker sides of the party, including “the lie that the Greens are a party of transparency and integrity (and the) litany of cover-ups of toxic and sexist behaviour”.
Mr Sheahan said this includes “the cover-up of assaults, accusations of bullying, claims of rape, and even MPs resigning over sex scandals”.
“The Greens have a track record of being a disgraceful and dysfunctional party that has failed its female supporters, volunteers and candidates time after time,” he said.
Advance said the Greens, who have won major concessions from the Albanese government in return for their votes, have been left unchecked for more than 40 years.
With the Greens eyeing off government seats Macnamara and Richmond at the next election, after winning Griffith off Labor and Brisbane and Ryan from the Liberals in 2022, Mr Sheahan said the left-wing party’s free ride “ends today”.

A campaign priority is exposing the Greens’ “fraudulent brand positioning as a party that is only concerned with the environment”. Advance research shows when voters think of the Greens, “they think of who they used to be – an environmental movement who fought against the Franklin Dam in the 1980s, who stood in front of old-growth forests”.
“Forty years later, this is obviously untrue and, when tested, voters start looking for an exit.”
Mr Sheahan said Advance research shows “Australians are not across some of the Greens’ more extreme policies including defunding non-government schools, implementing an inheritance tax and decriminalising hard drugs, including ice and heroin”.
“Australian families have every reason to fear this agenda and its impact on not only cost of living, but the future and safety of their children.”
He said another major line of attack focused on debunking the Greens’ “outsider reputation”.
“The Greens like to perpetuate the idea that they are a protest party with no influence. The reality is much different. The Greens are already deciding what legislation passes or at least having a major say in parliaments across the country.
“Their policies are already being implemented as they hold Labor governments to ransom with their preferences all over the electoral map.”
___
Republished with thanks to The Australian and Steve Blizard. Image courtesy of Wikimedia Commons.
ADVANCE Launches Pre-Election Attack on the Greens
27 June 2024
3.7 MINS
by Geoff Chambers
The conservative activist group that torpedoed Anthony Albanese’s voice referendum will pump millions of dollars into a sole election campaign vehicle designed to drag down the Greens’ vote and expose the party’s radical policies.
The Australian can reveal that Advance, backed by 306,000 supporters and 32,000 donors, will spend $5m on phase one of a national election campaign titled “Greens Truth”, aiming to inflict “significant damage” to the left-wing party’s brand.
Armed with a post-Voice war chest and new research showing voters remain disillusioned by the major political parties, Advance is launching its pre-election campaign to disrupt and halt the expanding electoral success of the Greens.
Amid rising speculation of an early election, and Peter Dutton’s Coalition making ground on the Albanese government, there is growing probability the Prime Minister could be forced into striking a deal with Adam Bandt to form minority government in a hung parliament.
With Greens preferences helping Mr Albanese claim victory after Labor secured a paltry 32.6 per cent primary vote at the 2022 election, Advance is warning voters of “catastrophic” outcomes for families if the left-wing party’s agenda is implemented.
Destructive
The Greens, who have come under fire over accusations they are fanning anti-Semitism, push a range of extreme economic, defence, health, education and social policies that the major parties warn would wreck Australia’s economy and undermine national security.
Advance, initially established as a rival to left-wing activist group GetUp, has raised just over $900,000 from more than 5000 donations since soft-launching the Greens Truth campaign with supporters in May.
New donations data obtained by The Australian shows Advance continues to attract grassroots backing following its influential role in the Indigenous voice referendum campaign.
In the past 12 months, 18,492 out of 22,485 donations up to $499, were received, 3652 of $500-$4999, 329 of $5000-$24,999, 71 of $25,000-$99,999, and 31 of $100,000-$999,000.
A key driver of the anti-Greens campaign, which has been in the works since January, is the dramatic shift away from major parties and rise in protest voting.
Almost 32 per cent of Australians voted for a minor party or did not vote at the 2022 election, representing the biggest drift from the major parties in a century. Highlighting the protest vote trend, almost 258,000 people voted for the Greens in 2022, but preferenced the Liberal Party higher than Labor.
Research by Advance reveals 52 per cent of voters still believe the Greens look after the environment, water and wildlife, 26 per cent think they take action on climate, 20 per cent feel they stand for nothing, 8 per cent believe they look after the disadvantaged and 6 per cent categorise them as left-leaning, progressive and socialist.
Revelations
Advance executive director Matthew Sheahan said the Greens Truth campaign would be an “all-out assault on the party that is a toxic and extreme influence on Australian politics”.
The campaign is targeted at erasing House of Representatives and Senate electoral gains made by the Greens over eight years and shining a light on extreme policies and culture, with Advance warning voters the party founded by Bob Brown is “not who they used to be”.
“Australian voters need to know that every election sees the Greens with more influence and closer to implementing their full agenda, which would be catastrophic for mums and dads, and their kids,” Mr Sheahan told The Australian.
The campaign will publicise darker sides of the party, including “the lie that the Greens are a party of transparency and integrity (and the) litany of cover-ups of toxic and sexist behaviour”.
Mr Sheahan said this includes “the cover-up of assaults, accusations of bullying, claims of rape, and even MPs resigning over sex scandals”.
“The Greens have a track record of being a disgraceful and dysfunctional party that has failed its female supporters, volunteers and candidates time after time,” he said.
Advance said the Greens, who have won major concessions from the Albanese government in return for their votes, have been left unchecked for more than 40 years.
With the Greens eyeing off government seats Macnamara and Richmond at the next election, after winning Griffith off Labor and Brisbane and Ryan from the Liberals in 2022, Mr Sheahan said the left-wing party’s free ride “ends today”.
A campaign priority is exposing the Greens’ “fraudulent brand positioning as a party that is only concerned with the environment”. Advance research shows when voters think of the Greens, “they think of who they used to be – an environmental movement who fought against the Franklin Dam in the 1980s, who stood in front of old-growth forests”.
“Forty years later, this is obviously untrue and, when tested, voters start looking for an exit.”
Mr Sheahan said Advance research shows “Australians are not across some of the Greens’ more extreme policies including defunding non-government schools, implementing an inheritance tax and decriminalising hard drugs, including ice and heroin”.
He said another major line of attack focused on debunking the Greens’ “outsider reputation”.
___
Republished with thanks to The Australian and Steve Blizard. Image courtesy of Wikimedia Commons.
About the Author: Guest Writer
Australia / COMMENTARY / Politics
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